Sunday, September 4, 2011

Name Card Design

Hey guys, decided to upload my revolutionary name card on this blog. So how is it revolutionary? Think about it, how often is it that you see a nice name card with all the details that you might need on it? Too often, people who try to cram too much information on their name card find that the wording turns out crammed and many important details like the logo of the organisation is not large enough for the recipient. In order to solve this problem, I have enlarged the school crest such that it flows over the sides. However, it does not move the focus from the main text as the transparency is reduced. As the words "name card" suggest, the focus has to be on the name. As such, the largest and most distinct text would be my name. To make it stand out from the general card, white is used as it has the greatest contrast to the black backdrop. This if followed by the part I play on the team as the reader continues reading from the main focus. Noting the the target audience would be people from other countries, they would probably remember a person by their country and hence, the words team Singapore with Singapore in red. In case the person would like to contact me, I have also included details such as my email as well as my Facebook profile URL. In order to make the card look less wordy, the Facebook icon as well as a mail icon is used. This also makes the card more intuitive to read as the reader would immediately identify the location of my contact details instead of having to look through all the text like in conventional name cards. On the left, I have included the team name in green and white which is less outstanding than the main text, this will share the focus with the crest as it holds the same information, which is the school I represent. Beneath it would be the team credentials in grey, allowing the reader to gain some information about the team. Overall, the bulk of the information is centralized and hence stands out when viewed at a glance. Also, it conforms with the school colors of green, black, white and gold and also the national colors of red and white, all naturally colored on the information. This aids visual recognition and allows the reader to form a mental connection with the country as well as institution. However, this is just a draft. Please feel free to comment on it. Thanks!

1 comment: