Saturday, November 5, 2011

[PowerPoint] Effective designs with photoshop

PowerPoint presentations are the standard visual aids for presentations in this technological age. The user-friendly, intuitive layout allows even the most inexperienced user to create slides with animations and transitions. However, it is an entirely different story when it comes to designing professional looking slides encapsulating all the information you want to relay. This simple run through demonstrates the power of a Photoshop-PowerPoint mash-up.
1. The cover slide
Like an introduction, the cover slide gives the first impression of your team, as well as the presentation to your viewers. Hence, it will not suffice to simply fill up the cover slide template Microsoft provides us with. In the example provided above, the emphasis is clearly on the name of the team. Also included are the team member's names, the name of my organisation as well as other information to placed at varying angles to give the presentation a dynamic feel. The logo also gives the viewer a graphical representation for a more lasting impression so that he can form a mental connection between the group and the organisation. Even though so much information is presented, the slide looks clean as only 3 colors are used. lighter shades are also employed so that the slides seen less cluttered, allowing the viewer to focus his attention on the key idea of the slide. The subtle reflection at the bottom of the slide reinforces the key idea.

2) Single object slide
A slide such as this has only 1 key topic, as well as the details that the presenter would like to inform the readers about. The list view in the default PowerPoint application does convey the point but large amounts of information would intimidate the viewer and make the slides seem cluttered at the same time. Yet again, we can employ the technique of dynamism by varying the angle of the text. Emphasis  and focus can be directed by changing the color scheme as well as the font size of the text. In the example above, the main object is seen in the largest font. Since the area that we are describing would be his traits, it is highlighted in red in a smaller font, making it the second object that the viewer focuses his attention on. These traits are also separated into physical and character traits. However, instead of explicitly stating such boundaries, we use variance to give the viewer the impression of separation. The character traits of the object in the example above are in a darker font and are tilted at a uniform angle. The physical traits are done in a slightly lighter font and categories such as "height" and "weight" are written in an even lighter font. This allows the reader to focus on the details while giving him ample information as to what he is reading about. This is done through the use of larger font sizes.



3) Multiple object slide
More often than not, one would have several different points branching into sub-points. However, presenting all your points on a single slide would be bombarding the viewer with too much information as he is only able to absorb a limited amount of information. The solution would be to unify these information by using a constant theme while allowing the viewer to make a mental connection between points by referencing or showing the viewer the links visually. The example above does just that. Each point is clearly marked through the use of a red square bracket. Within it, an acronym is placed to reinforce the memory of the viewer about the content of the box. The smaller text in the box provides details as the the viewer would want to know what these acronyms stand for. Elaboration is added to the bottom of the box. This stylistic enhancement to the default formatting allows the viewer to better remember the points and is clean throughout, removing the cluttered feel of content heavy presentations. The header of the topic is at the bottom left corner and is seen on all three slides, allowing the viewer to group all three ideas under the same umbrella term of "special abilities". Another technique used to unify would be to show the previous and next point in a slightly lower transparency so that the viewer can still make reference to the previous point while focusing his attention on the current one. This left to right scrolling also fits in nicely with some PowerPoint transitions such as wipe, creating the flow of the presentation.

For the slides, Photoshop or jpeg files, please feel free to contact me at kennethchow96@gmail.com

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